Experience

Digital Marketing Specialist

IMGadgets (May’24 – present)

• Managing multi-million dollar portfolio spanning five categories and 200 SKUs in e-mobility, outdoor recreation, fitness, home living, and electronics for the US and Canadian markets.

• Streamlined the setup of new items and executed launch plans on the website (Shopify) and major eCommerce partner platforms (Amazon, Best Buy, Walmart, The Bay, EBay, Wayfair, Indigo, TSC, MDG, Reebelo, New egg etc.).

• Overseen reviews and ratings management to maintain product credibility.

• Planned and managed advertising campaigns on Google, Amazon, Meta (Facebook & Instagram), Tiktok, Reddit, Criteo (BestBuy), EBay.

• Developed and maintained a detailed content calendar for blog posts, social media content, newsletters, and other marketing materials, ensuring consistent and timely execution across all channels.

Social Media Marketing Manager

• Designed a website and maintained customer experiences that leave lasting impressions.

• Demonstrated passion for enhancing customer satisfaction, adept at transforming neutral experiences into positive ones.

• Social listening and engaging with the audience with respect to bookings & orders.

• Transforming customer feedback into valuable insights for our direct marketing strategies.

Marketing and Customer Service Assistant

Admass (Dec’22 - Mar’23)

• Social media content creation using Canva for Instagram, LinkedIn, Twitter and Facebook and scheduling posts using Buffer & Hootsuite.

• Overseen all aspects of content development, scheduling management & FB Ad creation.

• Created fresh content on blog.admassrewards.com which will involve using images acquired from Unsplash and

  Pexels and creating internal and external links on blogs.

Digital Marketing- MR & LG

Recykal (Mar’21 - Sep’21)

• Strategized, developed, and managed paid digital marketing across Google Ads, Facebook, Instagram, Twitter & LinkedIn resulting in a 20% increase in followers and engagement, as well as 25% increase in conversions.

• Developed Social Media Marketing plan & In-charged implementation, evaluation, and improvements on social media strategy.

• Implemented effective communication strategies to convey product information, promotions, and updates.

• Onboarded 700+ clients Generating leads through various campaigns & market research using AIPMA, just dial, India Mart, LinkedIn etc.

• Implemented a culture of continuous improvement through A/B testing, data analysis, and refinement of marketing tactics, resulting in enhanced campaign performance and audience engagement.

Senior Engineer

Ecoren (May’18 - Jan’21)

• Assisted in acquiring high-quality products from vendors and suppliers while expertly negotiating prices and contracts to ensure profitability for the organization.

• Coordinated with external agencies for techno-commercial negotiations, preparation of tender / contract documents, cost estimates, including billing, variation / deviation proposals and claims.

• Proficient in managing material procurement ensuring stage wise requirement by optimal utilization of resources with procurement management techniques

NOIR (March’23 – May’24)

Showcase

Presenting a sneak peek of previous work experience

Website Oversight

Designed and maintained the website to ensure a user-friendly and visually appealing interface.

Planned, executed, and overseen content on website.

Continuously reviewed product content for SEO optimization, clarity, accuracy, and enhanced conversion rates while minimizing return rates.

Product Launch and eCommerce Management

Streamlined the setup of new items and executed launch plans on the website (Shopify) and major eCommerce partner platforms (Amazon, Best Buy, Walmart, The Bay, EBay, Wayfair, Indigo, TSC, MDG, Reebelo, New egg etc.). Overseen reviews and ratings management to maintain product credibility.

Maintained brand consistency and compliance across key eCommerce partner websites.

Monitored and updated product images and additional content across various brands as needed.

Advertising Management

Planned and managed advertising campaigns on Google, Amazon, Meta (Facebook & Instagram), Tiktok, LinkedIn, Reddit, Walmart Connect, Criteo (BestBuy), EBay.

Monitored and optimized ad performance to maximize ROI and brand visibility.

Developed and curated engaging, on-brand content for social media platforms.

Highlighted products available in online shops and created promotional content.

Overseen and updated shop listings on social media platforms (Meta, X).

Created a detailed calendar for blog posts, social media content, newsletters, and other marketing materials.

Design Graphics & Edit Videos according to needs & use along with content

Social Media

Content Management